Growth through the development of new products/markets:
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•Innovative products/services and definition of their market positioning (price, distribution channels, brands, investments, profitability)
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•Business development in emerging economies such as Asia, Eastern Europe, Latin America (selected range of products/services, distribution channels, brands, investments, profitability)
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•Commercial consolidation in mature areas like Western Europe (introduction of services/products with higher added value, proper coverage/sizing of sales force, quality of training/promotion/communication, format of stores, "light" subsidiary with possible centralization/outsourcing of support services)
